Blue Ocean Strategic workshop

How to Create Uncontested Market Space and Make the Competition IrrelevantMALAYSIAN companies should seriously consider applying the Blue Ocean Strategy (BOS) in their businesses to fulfill demand in untapped markets for their products and services globally, said Harvard Business School Professor D. Quinn Mills.Mills said BOS was a set of ideas encompassing tools and methodologies to help companies gain a competitive edge by creating uncontested market space or “Blue Oceans”.“BOS is about building a business around a market demand that other people have not identified and if a company is able to do that well, it will not have serious competition,” he told StarBiz recently.