BACHELOR DEGREE CHARLESTON MANAGEMENT CENTRE

Bachelor of Business Marketing(Hons) Charleston Management Centre

  • International Business & Marketing attempts to discern the variable factors involved in successfully selling products and goods across the globe. It deals with market analysis, strategic planning, market selection and entry strategies, product positioning, integrated marketing communications, distribution, and pricing - all within a comprehensive overview of the dynamics and trends in international marketing.
  • With the Bachelor of Business (Hons) International Business & Marketing, you'll be armed with the knowledge to help companies maximise sales and profits by customising marketing strategies to captivate different audiences across the world. Your expertise will help multinational organisations create a better customer focus and deliver value added services.
  • With the ever increasing role that marketing plays in determining the success of large international businesses, graduates with this degree are highly sought after by employers. Training will also cover business knowledge within an international setting. Graduates will gain strong marketing strategy skills and international business knowledge in a double degree that will enable them to succeed on the global stage.
    • Career Prospects:
    • Product/Brand Manager
    • Business Development Manager
    • Services Manager
    • Marketing Manager
    • Business Consultant
    • Finance Manager
    • General Manager/ CEO/ Director
    • Customer Relations Manager
    • Sales Manager
    • Distribution Manager
    • Market Research Analyst/ Manager
    • Marketing Field Coordinator
    • Retail Manager
    • Trade Representative
    • Trade Support
    • Event Planner/ Coordinator
    • Franchise Specialist
    • Import/ export Manager

    Feb. 24, 2007